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What makes Driftrock’s website forms special is that (if the user gives consent) you can also capture Google Analytics tracking with each lead. Driftrockĭriftrock brings a whole collection of lead generation tools under one roof to help you capture, track, validate & manage leads from your website, chat, as well as 3rd party sources like Facebook, Google, LinkedIn and TikTok.ĭriftrock makes it easy to build high-converting lead generation forms for your website like inline forms, banners, triggered modal forms and landing pages.Īs you’d expect from a lead capture tool, you can send leads to your CRM, email systems or Google Analytics with integrations to all the major tools. So let’s start by looking at Driftrock, the web form design and optimisation tool that transformed the way we generate leads here at Venture Harbour. These are the tools we’re going to talk about: You’ve already invested in bringing these visitors to your site and these are the tools that are going to convert them into genuine leads. In this first section, we’re looking at tools that you can use to generate leads from visitors who are currently on your website.

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All of the tools in this list have helped us scale our own lead generation strategy and, while none of them are perfect, they can all make things happen if you know how to use them. In each of these categories, I’ll be recommending the best lead generation tools we’ve used over the years and explaining why they’re worth trying out.

Marketing management tools: To measure performance, maximise lead generation and improve the quality of leads.

Search marketing tools: To increase traffic from organic and paid search and generate more on-site leads.

Email marketing tools: To help you generate and nurture leads along the customer journey.

CRO tools to maximise leads: So you can increase the percentage of users who convert into more valuable leads.

Outbound lead generation tools: To help you identify leads and send messages via outbound channels (email, calls, etc.).

Inbound lead generation tools: To help you bring more leads to your website and other channels.

On-page lead generation tools: To help you capture leads on your website.

Which is why I’m breaking this article down into the following categories: Modern businesses need to generate leads from more channels than ever, which means there’s a plethora of tools in different categories – e.g.: inbound, outbound, email marketing, etc.

What kind of lead generation tools are we looking at in this article? So make sure you understand how pricing works and calculate what your future expenses will be as your business grows. So it will often cost you more to use a tool for 100,000 leads than 10,000 and more for five team members than one, for example.

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Keep in mind that software providers often limit features or usage at different price points. Pricing is always important, of course, and you want to make sure you’re getting the features you need for the minimal investment. exporting landing page data to Google Analytics).Ībove all, though, need to make sure a lead generation tool is going to help you achieve goals that you couldn’t without them – or, at least, help you achieve them faster, in greater volume or more cost-effectively. So usability is always important and you also need to look out for integration where you need to share data between different tools (e.g. What makes a good lead generation tool?Ī great lead generation tool is essentially a piece of software that makes it easy to capture qualified leads without doing a whole bunch of coding yourself. In this article, I share some of the best tools and tactics we’ve used over the years for capturing and converting more leads. It took about two years of experimentation before we reached a point of having ‘too many’ leads – at which point we had to put new systems in place to deal with larger volumes of leads. When I launched Venture Harbour eight years ago, I experimented with everything from creating infographics and sponsoring events, to optimising our lead capture forms to boost our leads.

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Once you crack this challenge, though, it’s extremely rewarding as you can scale up faster, and afford to be more selective with who you work with. Building a predictable lead generation machine is challenging.

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